Strategic Enrollment Management (SEM) is the concept and process that enables the fulfillment of institutional mission and students' education goals. SEM represents a system-wide effort, guided by the colleges' mission, vision and strategic priorities to achieve instituiton specific goals for enrollment, persistence, retention and graduation. Our Strategic Enrollment Management (SEM) goal is to create a strong and growing pipeline of students enrolling in the institution that are served seamlessly en route to achieving their education and career goals. To achieve our goal, we must create strong partnerships with Achieving the Dream (ATD) as they work to identify emerging needs and ways to improve practices across the full spectrum of capacities required for whole-college reform.
TBR expectations for the SEM planning process include:
Each of the 13 community colleges had SEM/ATD planning teams that worked with a consultant during the 2019-2020 academic year to create a joint SEM/ATD plan. The SEM Framework is intended to engage the campus at large. The following campus committees are used in the framework: SEM Steering Committee, Recruitment Council, Retention Council, and Data Team
During the fall 2020 semester, community college were expected begin implementation of their SEM plans. Semester check-ins by the Office of Student Success will be conducted with each institutional SEM point-of-contact to monitor progress on the implemenation of the SEM plans. Beginning in summer 2021, the quarterly check-in on institutional SEM plans will follow this rotation:
Each of the 27 technical colleges had SEM/ATD planning teams that worked with a consultant during the 2020-2021 academic year to create a joint SEM/ATD plan. The SEM Framework is intended to engage the campus at large. A campus representative for recruitment and a representative for retention Council, along with the institutional president were invited to participate in a series of trainings and engagement opportunities to help lead the work at the campus level. SEM planning began in August 2020 with a kick-off webinar in September 2020. SEM enrollment goal creation with system-level councils took place in October 2020.
On November 9, 2020 Town Hall #1 with all TCAT Presidents and Institutional Points of Contact for Recruitment and Retention met to review SEM Council draft goals and provide feedback. A Town Hall #2 with all TCAT Presidents and Institutional Points of Contact for Recruitment and Retention met in January 2021 to review SEM Council draft strategies and provide feedback. Final SEM plans were due April 1, 2021 and final ATD plans are due June 30, 2021. Starting in Fall 2021, regional SEM check-in meetings will allow for campus representatives to share how the implementation work is going.
Beginning in fall 2021, the quarterly check-in on institutional SEM plans will follow this rotation:
|Tiffany Bellafant Steward (Chair)||firstname.lastname@example.org|
|Johnathan Button (Co-Chair)||email@example.com|
|Matthew Gann, Marketing Representativefirstname.lastname@example.org|
|Kristina Krau Waymire, Student Support Representativeemail@example.com|
|Michael Tinsley, Perkinsfirstname.lastname@example.org|
|Ellen Bohle, Academic Affairs/TN Pathwaysemail@example.com|
|Camilla Gambrel, East TN TCAT Rep.||firstname.lastname@example.org|
|Charletta Thomas, West TN TCAT Rep.||email@example.com|
|Bree Lemons, Middle TN TCAT Rep.||firstname.lastname@example.org|
|Kristina Krau Waymire (Chair)||email@example.com|
|Sean Chism, Organizational Effectivenessfirstname.lastname@example.org|
|Alex Gorbunov, Senior Data Strategistemail@example.com|
|Amy Moreland, Policy/Strategyfirstname.lastname@example.org|
|Christina Mayer, TNeCampusemail@example.com|
|Valerie Greenwood, Financefirstname.lastname@example.org|
|Tachaka Hollins, Academic Affairsemail@example.com|
|Brenda Lamb, East TN TCAT Rep.||firstname.lastname@example.org|
|Deica Disney, West TN TCAT Rep.||email@example.com|
|Jennifer Wright, Middle TN TCAT Rep.||firstname.lastname@example.org|
Data Council (for System & TCAT Councils)
|Chris Tingle (Chair)||email@example.com|
|Melissa Hunter, Institutional Researchfirstname.lastname@example.org|
|Josh Koller, Organizational Effectivenessemail@example.com|
|Jon Calisi, Information Technologyfirstname.lastname@example.org|
|Matthew Gann, Marketing/Websiteemail@example.com|
|Michelle Davenport, East TN TCAT Rep.||firstname.lastname@example.org|
|TBD, West TN TCAT Rep.||TBD|
|Leslie Martin, Middle TN TCAT Rep.||email@example.com|
|Kevin Blankenship, IT Community College Chairfirstname.lastname@example.org|
|Brian Mitchell, CC Faculty Representativeemail@example.com|
In addition to the System-level councils, each TCAT has appointed a Recruitment and Retention point-of-contact that will lead the work at the institutional level.
Through support from the Bill & Melinda Gates Frontier Set, the Office of Student Success contracted with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) to serve as consultants on the community college and TCAT strategic enrollment management work.