November 2020 - a select cohort of community college staff will be funded to participate in the SEM Endorsement program as a TBR cohort
Strategic Enrollment Management (SEM) is the concept and process that enables the fulfillment of institutional mission and students' education goals. SEM represents a system-wide effort, guided by the colleges' mission, vision and strategic priorities to achieve instituiton specific goals for enrollment, persistence, retention and graduation. Our Strategic Enrollment Management (SEM) goal is to create a strong and growing pipeline of students enrolling in the institution that are served seamlessly en route to achieving their education and career goals. To achieve our goal, we must create strong partnerships with Achieving the Dream (ATD) as they work to identify emerging needs and ways to improve practices across the full spectrum of capacities required for whole-college reform.
TBR expectations for the SEM planning process include:
Each of the 13 community colleges had SEM/ATD planning teams that worked with a consultant during the 2019-2020 academic year to create a joint SEM/ATD plan. The SEM Framework is intended to engage the campus at large. The following campus committees are used in the framework: SEM Steering Committee, Recruitment Council, Retention Council, and Data Team
During the fall 2020 semester, community college are expected begin implementation of their SEM plans. Semester check-ins by the Office of Student Success will be conducted with each institutional SEM point-of-contact to monitor progress on the implemenation of the SEM plans.
SEM Planning |
Dates |
Discovery |
August 2020 |
Kick-Off webinar and data analysis with system-level recruitment and retention councils | September 2020 |
SEM Enrollment Goal Creation (drafts) with system-level councils | October 2020 |
Town Hall #1 with all TCAT Presidents and Institutional Points of Contact for Recruitment and Retention to review SEM Council draft goals and provide feedback |
November 9, 2020 |
SEM Strategies and Tactics Guidance with consultant | December 2020 |
Town Hall #2 with all TCAT Presidents and Institutional Points of Contact for Recruitment and Retention to review SEM Council draft strategies and provide feedback |
January 2021 |
Plan Finalization and Next Step Planning for TCAT Institutional Tactics Creation | February/March 2021 |
Recruitment Council
Tee Mitchell (Chair) | render.mitchell@tbr.edu |
Johnathan Button (Co-Chair) | johnathan.button@tbr.edu |
Matthew Gann, Marketing Representative | matthew.gann@tbr.edu |
Kristina Krau Waymire, Student Support Representative | kristina.waymire@tbr.edu |
Michael Tinsley, Perkins | michael.tinsley@tbr.edu |
Ellen Bohle, Academic Affairs/TN Pathways | ellen.bohle@tbr.edu |
Camilla Gambrel, East TN TCAT Rep. | camilla.gambrel@tcatjacksboro.edu |
Charletta Thomas, West TN TCAT Rep. | charletta.thomas@tcatcovington.edu |
Bree Lemons, Middle TN TCAT Rep. | bree.lemmons@tcatshelbyvill.edu |
Retention Council
Tiffany Bellafant Steward (Chair) | tiffany.steward@tbr.edu |
Kristina Krau Waymire (Co-Chair) | kristina.waymire@tbr.edu |
Sean Chism, Organizatonal Effectiveness | sean.chism@tbr.edu |
Alex Gorbunov, Senior Data Strategist | alex.gorbunov@tbr.edu |
Amy Moreland, Policy/Strategy | amy.moreland@tbr.edu |
Christina Mayer, TNeCampus | christina.mayer@tbr.edu |
Valerie Greenwood, Finance | valerie.greenwood@tbr.edu |
Tachaka Hollins, Academic Affairs | tachaka.hollins@tbr.edu |
Brenda Lamb, East TN TCAT Rep. | blamb@tcatmorristown.edu |
Deica Disney, West TN TCAT Rep. | ddisney@tcatnewbern.edu |
Jennifer Wright, Middle TN TCAT Rep. | jennifer.wright@tcatshelbyville.edu |
Data Council (for System & TCAT Councils)
Chris Tingle (Chair) | chris.tingle@tbr.edu |
Melissa Hunter, Institutional Research | melissa.hunter@tbr.edu |
Josh Koller, Organizational Effectiveness | josh.koller@tbr.edu |
Jon Calisi, Information Technology | jon.calisi@tbr.edu |
Matthew Gann, Marketing/Website | matthew.gann@tbr.edu |
Michelle Davenport, East TN TCAT Rep. | mdavenport@tcatmorristown.edu |
TBD, West TN TCAT Rep. | TBD |
Leslie Martin, Middle TN TCAT Rep. | leslie.martin@tcatshelbyville.edu |
Kevin Blankenship, IT Community College Chair | kevin.blankenship@volstate.edu |
Brian Mitchell, CC Faculty Representative | bmitchell@mscc.edu |
In addition to the System-level councils, each TCAT has appointed a Recruitment and Retention point-of-contact that will lead the work at the institutional level.
Through support from the Bill & Melynda Gates Frontier Set, the Office of Student Success has contracted with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) to serve as consultants on the community college and TCAT strategic enrollment management work.