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Marketing and Digital Strategy

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Tennessee Higher Ed Web Developer Accessibility Training

A deep dive into accessible web content and web UI development to begin to employ best practices for creating accessible content throughout the development lifecycle on TBR campuses. Curriculum for this training has been custom developed by Steve Faulkner, co-editor of the W3C HTML5 specification, HTML Accessibility API Mappings 1.0, Text Alternatives Techniques, ARIA in HTML, and Using WAI-ARIA in HTML specifications.

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Marketing and Digital Strategy

The College System of Tennessee’s department of Marketing and Digital Strategy is responsible for proactively planning, developing and implementing marketing, advertising, branding, communications and online strategies which impact the image and perception of postsecondary education in our state. The department plays a pivotal role in supporting the Governor’s Drive to 55 initiative, working closely with various state agencies and our 40 campuses to promote tuition-free college made possible by the TN Promise and TN Reconnect grants.

Web Accessibility

Accessible Web design provides better usability and benefits everyone, including persons with disabilities. It provides benefit to users with text-based browsers, low-end processors, slow modem connections, or users who do not have state-of-the-art computer equipment. It also allows for easier access to the Internet via technologies such as internet-enabled phones or personal digital assistants.

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