The Marketing & Digital Strategy group develops and implements strategic communication plans in a variety of media. We tell stories that define The College System of Tennessee and advance our mission of student success and workforce development. We also collaborate on qualifying projects initiated by other departments, providing consulting, guidance, project management, and creative services in:
A deep dive into accessible web content and web UI development to begin to employ best practices for creating accessible content throughout the development lifecycle on TBR campuses. Curriculum for this training has been custom developed by Steve Faulkner, co-editor of the W3C HTML5 specification, HTML Accessibility API Mappings 1.0, Text Alternatives Techniques, ARIA in HTML, and Using WAI-ARIA in HTML specifications.
The privacy, confidence, and trust of individuals who visit Tennessee Board of Regents (TBR) web sites are important to us. No personal information is collected at this site unless it is provided voluntarily by an individual while participating in an activity that asks for the information. The following paragraphs disclose the information gathering and usage practices for the web site.
The College System of Tennessee’s department of Marketing, Digital Strategy, and Public Relations is responsible for proactively planning, developing and implementing marketing, advertising, branding, communications and online strategies that impact the image and perception of postsecondary education in our state.
Accessible Web design provides better usability and benefits everyone, including persons with disabilities. It provides benefit to users with text-based browsers, low-end processors, slow modem connections, or users who do not have state-of-the-art computer equipment. It also allows for easier access to the Internet via technologies such as internet-enabled phones or personal digital assistants.
