Logos and Seal Usage
Those wishing to use the TBR logo or seal or a Tennessee College of Applied Technology college logo must submit a request specifying the purpose of the requested use.
Requests must be made to virginia.moreland@tbr.edu or john.williams@tbr.edu.
Note: Publication numbers are required on all publications intended for audiences outside of the system office, including those going to campuses.
This is a comprehensive guide which describes the branding standards. It is intended to guide all communications in delivering a single, recognizable and concise brand for the System and to ensure quality and consistency of all projects. Members of the TBR community are responsible for the guidelines set in this book.
TBR Logo Creation Criteria (Sub-Brands)
As a large public organization, we often have initiatives or services that may rise to the level of requiring their own recognizable presence in the community as a sub-brand. When such a sub-brand is needed, it should reflect the primary TBR brand in a manner that promotes the initiative or service, as well as support promoting TBR and the system.
Not all initiatives qualify for a sub-brand. In order to qualify, an initiative or department should meet at least two or more of the following criteria:
- Primarily serve an external audience, such as students, donors, business partners or community/government leaders.
- Have an expected lifespan of five years or more.
- Will be marketed/communicated to audiences solely under the sub-brand identity.
- Have multiple sources of funding and/or operate as a consortium.
The eligibility of a campus organization to be awarded a sub-brand identity is determined by the Department of Government and Public Relations.
What doesn’t qualify?
- Academic or administrative departments
- Academic programs
- Internal initiatives
- Committees