SEM Institute


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The Office of Student Success is committed to the development of transformative, solution-oriented leaders at all levels through competency based training. We understand the importance of strong partnerships between enrollment management and student success professionals and see this partnership as essential in the development and dissemination of innovative theory, research, and practice.

The Challenge:

The external landscape of higher education in Tennessee is changing quickly. To remain competitive and meet the needs of our students in the k-12 pipeline, TBR must have a capacity to adapt. Respect and consideration to the strategic intent aligned with TBR’s core values and the state’s Drive to 55 initiative is critical and can be accomplished through collaborative strategic planning.  We must leverage data the right way to anticipate change and iteratively plan to allow flexibility and ongoing adjustments to the overall plan. Ultimately, the goal of the process will be to identify and execute strategic initiatives that best position TBR to meet the needs of the students we serve.

SEM Institute Overview:

The SEM Institute brings together a comprehensive group of experts, researchers and practitioners who showcase both the core concepts that are the foundation of SEM, as well as new and best practices. Participants will develop practical solutions, promising practices, training, research, and guidelines for higher education practitioners looking to maximize student success, improve operational efficiency, and enhance the financial well-being of their institution. The 2 -Day institute will be facilitated by the American Association of Collegiate Registrars and Admissions Officers. (AACRAO)


  • Cultivate 21st century leaders at all levels to prepare them to transform the lives of the students they guide through navigating their educational pathway; 
  • Create a culture of institutional excellence and student success through focused execution;
  • Foster a collaborative campus culture that is focused on the external environment;
  • Increase readiness for change; Enhanced ability to adapt to the changing landscape of higher education;
  • Provide realistic strategies/tactics for execution;
  • Maintain a focus on results by incorporating measures for key performance indicators and return on investment;
  • Align campus resources to common goals; and
  • Promote a data-informed, enrollment and retention focused culture.

Who Attends: Each Vice President of Student Affairs will delegate a team of 6 to attend the SEM Institute.The team of 6 to include suggested representation from the following subgroups:

SEM Steering Committee: Vice- President, Academic Dean, Directors, Marketing

Recruitment Council: Admissions, Academic Advising, Marketing, Financial Aid, Counseling, Student Success, Disability Services, Faculty - Transfer/CTE, Learning Support

Retention Council: Counseling, Student Success, Academic Advising, Admissions, Financial Aid, Tutoring Services, Faculty - Transfer/CTE, Learning Support

Data Team: Institutional Research, Registrar, Learning Support, Faculty - Psychology, Sociology, Economics, Transfer/CTE, Marketing


Date: May 21- 22, 2019

Registration Deadline: Friday, May 3, 2019

Location: Volunteer State Community College, Woods Campus Center

1480 Nashville Pike
Gallatin, TN 37066

Volunteer State Community College Campus Map

Travel Reimbursements 

Mileage will be reimbursed for up to 2 vehicles for team travel

Lodging: TBR will reimburse participants who are traveling over 120 miles for up to the state rate of ($94 + tax). The institution will be responsibile for any difference in pricing above the state rate. Your business office should submit ONE travel reimbursement invoice for all members of the team. Please send invoices directly to

Due to costs in the area the following hotels have been approved at a $129 + tax rate. You must stay at one of these 3 hotels to receive the adjusted rate for that county:

Holiday Inn Express: Nashville – Hendersonville

615 E. Main Street
Hendersonville, TN 37075

Hampton Inn & Suites Nashville Hendersonville

111 Saundersville Rd.
Hendersonville, TN 37075

Hyatt Place Nashville/Hendersonville

330 East Main Street
Hendersonville, TN 37075

Per diem can only be claimed if staying overnight. TBR will be providing the following meals and should not be claimed on travel reimbursement: Day 1 - Lunch & Dinner, Day 2 - Breakfast & Lunch

PDF icon Strategic Enrollment Management Framework

PDF icon SEM Agenda

Presentation Broad Topics

SEM Core Concepts

Setting the Course

Developing Key Enrollment Indicators

Create Enrollment Goals

Identify the Best Strategies

Create Tactics and Action Plans

Monitoring and Assessing a SEM Plan

Institutional Perspectives of SEM

Questions may be directed to, 615-366-2209 or, 615-366-3993

Institute Speaker

Dr. Colman Joyce brings a unique background to AACRAO Consulting. Colman has 16 years of experience in student affairs at a variety of institutions, including University of Western States, Oregon Health & Science University, Linfield College and most recently Clark College, part of the Washington State Community and Technical College system. Colman’s experiences are primarily in Strategic Enrollment Management, including running a Strategic Enrollment Management committee in the state of Washington’s second largest community college. Additional experience includes recruitment, outreach, academic marketing, orientation, admissions, communication plans, environmental scanning, retention work, and student advising.

Colman earned his Ph.D. in Adult and Community Education from National University of Ireland Maynooth. During his time as Associate Dean of Enrollment Management at Clark College, Colman has led the Strategic Enrollment Management (SEM) Committee and has worked with teams to develop initiatives such as Student Orientation, Advising, and Registration, and First Year Advising. Colman has implemented two Customer Relationship Management systems and has developed student communication plans to facilitate increased retention of prospects to matriculation. As a member of Oregon and Washington ACRAO (OrACRAO, WaACRAO), PACRAO, and AACRAO for more than 16 years, Colman has served as a presenter and facilitator numerous times on many subjects, particularly SEM for community colleges. He has also served in leadership roles within PACRAO, OrACRAO and WaACRAO including Executive leadership within both state organizations. He has served for many years on program committees, local arrangement committees, state task forces, higher education consortiums, and state planning committees.

Colman served four years in the United States Coast Guard and won multiple awards for valor, service to the nation, and meritorious team awards. He has experienced first-hand what it is like to be an active military/veteran and the unique issues this group faces in attending college